Despite living in a hyper-connected digital AI world, we are more socially disconnected and isolated than ever before, we crave shared experiences that bring us together. The growing lack of meaningful shared experiences like laughter in our lives is affecting how we connect, engage, feel part of a community and build relationships. People want to be liked, to make others laugh, and to share moments that mean something, but too often we feel disconnected or just don’t know how to break the ice.
Combining two of life’s greatest social connectors, comedy and food, GIAGO taps into our universal human need for connection and laughter, turning everyday snacking into a shared social experience, offline and online.
The love child of a fortune cookie, a Dorito and Robin Williams, GIAGO is a deliciously tasting red lentil snack with a sharable world class comedy insert on the inside.
It’s not just about food; it’s about enabling people to connect and engage, turning every bite into a sharable social experience through QR codes, jokes, and interactive content. Positioned as the "Red Bull of comedy" leveraging unique brand partnerships with comedians, comedy festivals and the viral nature of comedy, GIAGO will dominate the social media snack space. GIAGO is a mulit-billion-dollar brand opportuity in a global snack market is valued at US$605B.